MARKETING OF FERMENTED CASSAVA FLOUR IN AKINYELE LOCAL GOVERNMENT AREA, OYO STATE

Abstract

The study was carried out in Akinyele Local Government Area of Oyo State on marketing of fermented
cassava flour (lafun) with the objective of examining the socio-economic characteristics of cassava
marketers, determining the profit margin, ascertaining effect of some variables influencing the supply
of cassava flour and identifying associated constraints. Primary data used for the study was collected
from 80 respondents using simple random sampling technique. The empirical evidence from the analy-
sis shows that the traders are predominantly female (70%) and mostly married (62.5%). The study
further reveals that the marketing of lafun is a profitable venture at both the wholesale and retail levels
with a profit of N6,890.32 per month. The quantity of cassava supplied was significantly determined by
transportation cost (P0.01), marketing experience (P0.05), years of education (P0.10) and cost of storage
(P0.05).The markets were observed to face transportation, storage and packaging problems. As trans-
portation cost increased, the quantity of lafun supplied to market was also found to increase. The
study recommends the assistance of government in the provision of infrastructural facilities.